Black Friday II

by awindram

While I understand The Guardian’s need to prepare for its inevitable future as a digital-only publication, and part of that strategy has been in developing an American readership, something it is trying valiantly by publishing more and more US-centric articles, its wooing of American readers does often come across as more than a wee bit desperate – such as today’s peculiar editorial.

Ignoring that the majority of its British readership probably know little about Black Friday, nor are they probably overly concerned about their ignorance on the subject, but The Guardian’s (attempted) lyrical take is not recognizable to the portrait that my local news depicts.

“So black Friday is therefore a rare moment to look on the bright side of the “colour” whose absence is a special form of presence”

No doggrel from the evening news who prefer breathless hyperbole. In their narrative, Black Friday is what happens when you cross a full-contact sport with a post-apocalyptic hellscape. They may just be reporting from outside a Sacramento Wal-Mart, but their urgency and seriousness would make you think they were reporting from Gaza. The news editors have to lead with the story, so they might as well try and make sure it bleeds. This is why I have spent the day bunkered down in my apartment – sod the deals at Best Buy.