“The March Hare will be much the most interesting, and perhaps as this is May it won’t be raving mad — at least not so mad as it was in March.” Lewis Carroll
Just as May Week is in June so March Madness counterintuitively climaxes in April.
March Madness – it’s the informal name for the collegiate basketball championship* – is insanely popular here. As with college football, a large part of that popularity stems, not from brackets, but from the many convenient ways in which college sports allow people to name-drop their alma maters without seeming conceited. Want to remind someone you that you went to Harvard / Duke / Georgetown / UCLA? Well, March Madness gives you the perfect opportunity, the perfect conversational “in”, in which to do so. It shamelessly allows the passive-aggressive brag, a move in which people show off their own insecurity with a display of elitist fuckwittery by repeatedly emphasizing how good or bad their college team is doing during the tournament. Here’s the thing. Nobody cares. We all know you want us to know that you went to a top school, well, now we do know. Stop it. Continuing with this behavio(u)r is the hallmark of a git.
*As well as also being the name for the main part of the European hare’s breeding season.